An independent women's fashion brand based in the heart of the city

What began as a modest bohemian market stall in Camden and Spitalfields has since blossomed into a renowned European label, admired by style enthusiasts across the globe.

Our London-based design team consistently refresh our collections with the modern Gini woman in mind. Drawing inspiration from contemporary design and infusing it with our signature prints, we ensure each piece remains on the cutting edge while honouring the brand’s timeless essence.

Great products

The Fitting Room, Inverurie

Generous sizing

Great jumpers

Ruth, Bournmouth

Many thanks